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Arroyo Roble Resort

Sedona, AZ 86339 PHONE: (928) 282-7777 Map it / View Street Address

Featured Review:

Hidden Jewel In Sedona Celebrates 30 Years
By Rod Groebel
First printed January/February 2014 Edition

The Arroyo Roble Resort in Sedona, AZ, celebrated its 30-year anniversary in July, 2013. The resort is uniquely situated on over 600 feet of frontage on sparkling Oak Creek in Uptown Sedona. It is a wonderful place to relax, whether that means enjoying the tranquility of the gentle stream or the livelier atmosphere of world-renowned shops, galleries, and restaurants in Uptown, just steps away.

From its earliest beginnings the Arroyo Roble Resort was a family venture of Robert and Patricia Evans, and their two sons, Steve and Phil, together with their wives and children. And to a degree, 30 years later, it still is.

Robert and Patricia Evans acquired the 9.3-acre site in 1971 and used it as a quick getaway from their home in Phoenix throughout the 1970s and early 1980s. In 1982 they discovered timesharing and decided it would be a perfect fit for the property. On July 4, 1983, they began sales with only eight villas partially completed and the promise to purchasers of a 4,000-square-foot clubhouse.


In keeping with the Evans’s plan to provide a park-like oasis at the resort, they chose to build only 72 villas instead of the 95 that the zoning allowed. Thus, the resort retained many majestic sycamore, cottonwood, and oak trees. In some cases, buildings were constructed around large branches to preserve the lush canopy.

SOUND CONSTRUCTION

The Evans family constructed the resort with longevity and low maintenance in mind. All of the villas and the Arroyo Roble Clubhouse, which turned out to be 15,000 square feet, were built with solid grouted slump block, steel balcony railings, and real mission-tile roofing. The clubhouse includes indoor/outdoor pools, whirlpools, steam and sauna rooms, an exercise room, indoor air-conditioned racquetball courts, pool tables, a game room, and lighted tennis courts.

The Evans family maintained a “hands-on approach” through all phases of the resort, from design and construction to sales. Son Phil Evans oversaw all resort operations, as well as sales and marketing, from 1985 through completion in 1989.

The Evans family maintained an important role in the resort’s success. Robert served on the board of directors from its inception until his retirement in 2012. Phil has served as president for 30 years and was elected to another three-year term in November, 2013.

Says Phil Evans, “Much of the success of the resort is due not only to our spectacular setting and high-quality amenities, but our management team from general manager to housekeeping. The resort has had only two general managers in 30 years, both very capable leaders. Additionally, we have been fortunate to have a very stable and committed board of directors, most of whom have served many terms. This provides a continuitythat is so important to efficient operation of the resort.”

ONLY TWO GENERAL MANAGERS

The first general manager, whom the Evans family hired in 1982, was Stan Beck, a retired Air Force major general. He served the resort for 16 years until his second retirement, and was instrumental in refining rules for the use of the resort. The current general manager is Ralph Woellmer, CHA. “Mr. Woellmer serves the resort with a vast set of skills, including budgeting, construction, maintenance, problem-solving, and superb leadership ability,” Phil Evans says.

Many resorts choose management companies that are not “on site,” but Arroyo Roble Resort is still operated by its general manager under the board of directors’ supervision. “Management companies generally charge a fee of five to 10 percent of gross receipts,” Phil Evans says. “We have probably saved our owners’ association a couple of million dollars by maintaining our property through the board of directors and making every dollar count for our owners. At the same time, the board has direct control of operations instead of just making suggestions to a management company.”

Unlike many resorts, Arroyo Roble is debt-free and has maintained a reserve fund for emergencies in excess of $250,000 since 1988. Capital expenditures for improvements are paid from annual maintenance fees.

The Evans family own a 65-unit “sister property,” BEST WESTERN PLUS Arroyo Roble Hotel & Creekside Villas, that offers nightly rentals. The hotel owns seven of the 1,300-square-foot villas, which are operated and managed in conjunction with the hotel.

THIRD GENERATION

Phil Evans’ daughter, Christy, joined the family enterprise in 2011. Together they oversee the hotel management and operations. Also, Christy Evans has taken charge of much of the hotel’s marketing and design activity. Although not a board member, she attends many meetings. Recently, she has been helping with design for refurbishing the resort.

In 1992, Arroyo Roble Resort was one of the first resorts to attain RCI Gold Crown Resort status, which places the resort in the top 12 percent of RCI-affiliated resorts worldwide. This resort has been recognized by Timesharing Today as one of the highest-rated resorts in the western United States.

Ownership at the resort is fee simple warrantee, the way most people own their homes. Owners are able to reserve seven nights per year for each one-week share they own. Stays at the Arroyo Roble can be as short as one or two nights. Visits of seven days or more may be reserved up to a year in advance. Reservations may be made as short as the day of check-in, subject to availability.

Evans says, “Additionally, each owner has the same opportunity to stay in creekside or red rock view villas. The full floating usage of time in non-specific villas was a very new concept 30 years ago. It was a gamble at the time, but it has worked beautifully and our owners love the flexibility.”

The vast majority of owners at Arroyo Roble use their time at the resort. The high RCI rating and the scarcity of weeks to trade enables the shares to trade with the highest priority on the RCI exchange system. Ownership of red time (prime time) in a two-bedroom villa, Gold Crown Resort, is very advantageous in obtaining the best exchanges.

After the resort sold out, the board of directors recognized the importance of creating a way for owners to sell their weekly shares if the need arose. They decided the resort would benefit from having having an on-site independent real-estate broker handle resales of the resort intervals.

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Arroyo Roble Resort is also known as:

  • Arroyo Roble Resort Hotel
  • Arroyo Roble Resort Sedona
  • Sedona Arroyo Roble Resort
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